The basis of segmentation in the consumer market.
market consumers Means to market a product to be consumed or used within the household. With many customers in the market, many millions of people, all with different side. Social, cultural, demographic segmentation, the market must be smaller. To increase marketing opportunities for businesses. Marketers use to make budget fully. They meet the needs of our customers best. This means that the profitability of the business and relationships with customers in the long run will be.