Metrolinx, the provincial agency responsible for developing transportation in and around Toronto, is by definition in charge of helping us all move around more effectively. Which is why it is particularly crazy—a special kind of ridiculous—that the people who are supposed to be the caretakers of our travel want to allow eight massive commercial digital billboards, at four separate locations, along the 401 and 427.
While all levels of government are making efforts to reduce driver distraction, the Metrolinx plan actually aims to increase distraction—and make money off that distraction