The results of functional product availability at large retail chains in Thailand showed
in Table1. According to observation market survey, found that the functional foods
The Asian Conference on Psychology & the Behavioral Sciences 2013
Official Conference Proceedings Osaka, Japan
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companies mostly attempt to add a benefit and emphasize beauty. Dairy products
containing probiotics was expanding in market, it is become a new trend in Thailand.
The concentrated extracts, products and drink products were highly promoted to
control a beauty balance. It is possible that consumers choose food and drinks which
not only give them energy but are also able to be of benefit to beauty body and the
digestive system.
Table1: