Like the rest of the system, the new KODAK ADVANTIX cameras were designed to take the hassle and guesswork out of photography. The range of cameras offer differing levels of sophistication and pricing structures. Each one offers these basic Advanced Photo System features:
i. More Compact, More Portable Design the cameras are 15-20% smaller than comparable 35mm cameras. Cameras feature sleek, curved styling with built-in grips that make them comfortable to
handle and use. They fit easily into a pocket or handbag ensuring that the camera is always at hand to capture that special moment.
ii. Drop-In Film loading as described earlier, a simple trouble-free system which assures the user that the film is advancing properly.
iii. In-Camera Picture Formatting The user is able to adjust the setting on the camera to select one of three print formats:
Classic (“C”) - similar to today’s 35mm prints.
Group (“H”) - for slightly wider group shots.
Panoramic (“P”) - for panoramic scenes and tall, narrow and long subjects.
All KODAK ADVANTIX cameras feature large, clear, easy-to-locate viewfinders. They eliminate the framing and target lines that often confuse photographers and, instead, provide distinct borders that frame the scene to appear in the print.
Kodak has developed exceptional glass lenses for all KODAK ADVANTIX cameras. They all feature SENSALITE™ flash technology, which automatically determines when flash is needed. In some cameras, the flash is built into the camera body, along with a separate red-eye reduction lamp. Other cameras feature Kodak’s patented “cobra” flip-up flash, which distances the flash from the lens to reduce red-eye automatically.
True to its vision and mission, Kodak has built every part of its photography system around the consumer. By speaking to customers every step of the way, Kodak has designed its best ever camera range. Instead of providing prototype cameras, Kodak supplied blank blocks of wood and asked them to place controls, such as the viewfinder and LCD panel, where they seemed most comfortable. These preferences guided the camera design, which in some instances is quite different from traditional cameras.
The LCD panel is situated on the back of most ADVANTIX cameras so that the information can be seen adjacent to the viewfinder.
The shutter release is on the right and the switch that selects different print formats is on the left. This allows the format to be changed and the shutter clicked without moving the camera.
Exposure counters and LCD panels display the number of frames remaining on the film cassette, adopting a countdown rather than count up approach.
Evaluating the new product