Rip Curl is a major Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest board wear brands in Australia, Europe and South America and is also active in North America but retails for women, and South Africa. In December 2013, Rip Curl remains a private company and Michael Daly is the chief executive officer (CEO) of Rip Curl Group.