The events driving change in industry structure will also
force continued change in the structure of international
hospitality firms. Without a doubt, the major structural
change is a move away from centralised to decentralised
structures. While this may seem to be a basic assumption,
there are many important issues to which the industry
will need to respond as this decentralisation occurs. These
are highlighted below.
Arising from the aforementioned changes in industry
structure, European firms have been turning to
experienced professional managers, who have a deeper
understanding of the role of management, to help them
to make the transitional changes necessary to compete