When a marketing team decides it needs advertising as part of a campaign, it will go to an advertising agency. Sometimes a large marketing consultancy will have its own advertising department but most jobs in this area can be found in agencies.
Advertising is a method of persuading a target audience to buy a product. This is usually through television, radio, print publications, the internet, posters or billboards, but advertising agencies are always finding new and innovative ways of getting the message out to potential customers.
If you go into advertising as a career, you could work on the creative side, developing the concepts, words and artwork for the adverts, or on the account management side, liaising with the clients and discussing what they’re looking for. You could also work in media planning, deciding on the print space or air time needed to show the adverts and negotiating deals with newspapers or television channels, for example.