Flexibility also entails introduction of new services and products to enhance the experience of the customers when they visit Tesco stores. The latest products introduced by the company are mainly in the service industry. They include sales of houses, financial, insurance, and internet services. Another example of a new product is the Irish yoghurt (Ciaran & Wall, 2011). This was introduced with the realization of consumers appreciating natural products. In order to reduce the cost incurred through the process of product distribution, the company decided to have its own products that are used domestically on daily basis. This includes items such as milk, bread, butter, jam, ice cream etc. all these products bear the brand name of the company and they retail at cheaper prices compared to other brands produced by other companies (Ciaran & Wall, 2011).