Public Spaces Advertisers have been increasingly placing ads in unconventional places such as on
movie screens, on airplanes, and in fitness clubs, as well as in classrooms, sports arenas, office and
hotel elevators, and other public places.33 Billboard-type poster ads are showing up everywhere.
Transit ads on buses, subways, and commuter trains—around for years—have become a valuable
way to reach working women.“Street furniture”—bus shelters, kiosks, and public areas—is another
fast-growing option