In my discussion of Fitzgerald’s text I will argue that due to the backwards notion of time in “Benjamin Button,” where past and future are interchangeable, a Bergsonian analysis will provide a fresh reading of Fitzgerald’s shot story. Fitzgerald advocates a sense of the “timeless” by having Benjamin age in reverse, by making the old grow into the new. He thus depicts the modernist time period as a metaphorical reversal of the age, implementing a rebirth from the Victorian age to the new, modernist age. In my discussion of Fincher’s film I will argue that Benjamin Button signifies an evolution in the time-image in its representation of the “timeless” by making the sheets of the past and present fuse together, and by including scenes that extend into moments of pure duration. My overall goal is a comparative analysis of the manner in which Fitzgerald’s story and Fincher’s film take on the same basic plot and idea of a man who ages in reverse, how they communicate the “timeless” in different ways, and how a Bergsonian analysis of these two words illuminates their contemporary media and notion concerning the nature of time.