This lesson is long overdue! We have almost 4 years worth of content, but very few lessons on copywriting how did that happen!? Anyway, by the end of this series of lessons you'll be a master copywriter able to instantly convert every single visitor. Ok, maybe not...but I can guarantee your landing pages will be better.
Copywriting is a huge topic; there are people who make their living as copywriters. This lesson isn't going to teach you every single thing about copywriting (and not just because I don't know everything of course! ). The goal here is to teach you how to write copy for your landing pages that converts.
Most affiliates don't think about the copy on their LP. They might know you need an 'attention grabbing headline' and a 'strong call to action' but they don't really put thought into it, or consider who their potential visitor is. They build landing pages and write copy like a robot - headline, pick, call to action, done. This is a mistake, because the words on your page are one of the most powerful tools in your affiliate arsenal. Affiliates will spend hours collecting pictures, or making a shiny button in Photoshop, then spend less than a minute writing the copy. Hopefully this guide will change that
As I said earlier, this is a copywriting guide for affiliate landing pages. Elements like pictures, graphics, buttons, etc. are important, but this lesson is just focused on the words you put on your page. This lesson is going to deal with some basic copywriting concepts and headlines. Ready......go!