1. Brand image strongly established as a premium luxury brand
2. Rolex has stood up to its brand image by being the game changers in the industry.
3. Introduced the first waterproof watch, first automatic dating watch, the first watch meant for divers have all been developed by Rolex
4. It is one of the largest and most reputed luxury watch manufacturer in the world
5. Excellent advertising and branding by associating itself with celebrity brand ambassadors
6. Sponsorship of global sports events as well as other international events
7. Rolex watches are present in over a 100 countries