it has managed to maintain its core culture by staying true to its five values ranging from ‘Be the Change You Seek’ to the very honest and direct ‘Don’t #@!% the
Customer’. The company has never shied away from being true and authentic, using its values to serve as a standard for the talent they want to hire and the story they want to tell. These values really come to life through the company’s innovative engagement programs such as ShipIt, an activity that enables staff to express innovation and creativity by building any project they want in just 24 hours.