Inspired by a powerful vision, those dedicated to the advancement of spa therapies have taken several giant steps in recent years. However, the most significant progress has come from a public relations standpoint. With spa therapies now linked to health, nutrition, and environmental factors, the spa, predominantly the day spa, has literally changed the face of the health and beauty industry and has fostered a number of formidable new partnerships. Today, we are at yet another crossroad that will require an energetic new wave of visionaries to address changing protocols, strengthen business alliances, and build solid client relationships. What can we expect?