The rising expectations of customers have forced the insurance sector to introduce more and more new
customer relationship management initiatives as it has got a serious impact on the sale of the insurance
products, while the technological advances and decreasing costs of technology have reduced barriers to
adopting IT based CRM initiatives. As the profitability of the insurance sector is mainly depend on the services
it offers and on meeting the customer demand on a regular basis, this suggests that a good CRM initiatives must
be the foundation of the insurance sector. The major burden the industry faces is obtaining and keeping clients.
This is due to the fact that it has become increasingly difficult for this particular sector to gain profits while
curtailing costs.