Direct and oversee the company marketing function to identify and develop new sponsors.
Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
Analyze and evaluate the effectiveness of marketing, methods, costs, and results. Develop and manage marketing budgets, and oversee the development and management of internal operating budgets.
Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
Supervise the preparation and delivery of marketing materials, exhibits, and promotion programs.
Think out of the box, initiate the marketing campaign to achieve the company goals.
Plan and coordinate public affairs, and communications efforts, to include public relations and community outreach.
Promote positive relations with sponsors, partners and vendors.