The distinguished panelists included Pichai Visutriratana, ABAC Alumni and Director of Worldwide Destinations Asia; Peter Semone, Chairman of the Pacific Asia Travel Association (PATA) Foundation; and Andrew Wood, Past President, Skal International Bangkok and Thailand Hospitality GM of the Year. The “2015 Discover Thainess” travel campaign aims to highlight the charm of Thailand; the diversity of destinations; and the flavors, traditions, culture, and spirit of hospitality of the people. Organized by Ajarn Scott Michael Smith, the seminar was expanded to include an introduction of tourism organizations including the UN World Tourism Organization (UNWTO), the World Travel and Tourism Council (WTTC), Skal International, and PATA. Ajarn Scott said: “We have studied tourism organizations and read about them in our textbooks (Chapter 4 students). Now we are blessed to hear from true leaders of these organizations.”