In the game industry, core platforms emerged for each time and recently it has
changed to a multi-platform game and been renovated. Multi-platforms are emerging
as an essential strategy for a radical innovation to launch new types of products and
maximization of profits. Especially, as SNS Apps such as KAKAO TLAK or LINE
have become prevalent, games linked with theses Apps have achieved huge
popularity. Actually, looking at the Android Market, over half of the top 100 games
are linked with KAKAO TLAK. Presently, a great number of enterprises are
participating in launching SNGs. Although various engines and tools are being used
for the SNG game production, especially the Unity3D engine enables developers to
make high-quality games easily and rapidly, so many enterprises are using it now.
The fact that many enterprises are using it is evidence of its developmental
availability and good quality. ‘Endless Tower’, which was created in this condition,
will present brief fun in the daily life with the social function, simple control, and
speedy progress of the SNG.