Gender: Female Age: 16-35 Income: Middle income group (Rs. 15 to 20) Highest selling beauty soap in urban area (Rural area: Lifebuoy) Expensive – Affordable, Target Area: Urban and Sub urban – Upper middle and middle class people
Gender: Female Age: 16-35 Income: Middle income group (Rs. 15 to 20) Highest selling beauty soap in urban area (Rural area: Lifebuoy) Expensive – Affordable, Target Area: Urban and Sub urban – Upper middle and middle class people