Dr Geertje Schuitema is a lecturer in the Consumer Behaviour and
Technology Adoption at the University College Dublin. Her research
focuses on explaining factors that influence sustainable consumer
behaviour, particularly with respect to energy related issues.
Dr Judith de Groot works as a senior lecturer in the Sustainable
Consumer Behaviour at the Marketing Department, University of
Bath. Most of her research is related to social and normative
influences and how these influences can be used in marketing to
encourage sustainable behaviour change.