Pinterest’s rapid growth and popularity can also serve as a resource for your B2B company.
Leverage the popularity of Pinterest to generate leads for your business with these tips:
Visual Content Builds Brand Awareness
Pinterest allows you to dedicate a page solely to visual content. A unified visual presence can boost brand awareness, and Pinterest serves as another outlet to achieve a strong visual message. According to Hubspot, 90% of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster than text. Pinterest allows you to place branded, visual content in front of a captive audience, capitalizing on how our brains most effectively capture information.