In 2015, we’ll be focused on two priorities in online marketing: email marketing, and content marketing. Obvious, right? It might seem obvious, but it’s actually really hard to focus when there are so many bright, shiny objects to pull you in every direction (kind of like The Rack, and just as painful). Our filter for everything will be, at the highest level, this: will it enrich our subscribers’ lives? If not, we won’t do it.