Hearing is the ability to perceive sound by detecting vibrations through an organ such as the ear.
Most marketing communications, including commercials, sales presentations, and stores’ sound systems, employ speech or music.
sound patterns can create a mood of relaxation or stimulation.
Use of Sound
Advertisers make use of music through jingles or background themes to create positive associations with brands.
e.g. Wall Ice cream use background themes to fun and happiness feeling with the brands.