The dynamics of the modern market, fast development of science and technology, changes in society require a new attitude to the management of organizations. New requirements are set to the employees as well. The understanding of the necessity to improve constantly, to raise the professional level becomes a very important trait of the employee along with the perfect professional knowledge. The professional must not only have new ideas, but also it is necessary to know and be able to use the experience of the organization, that is able to improve the work quality and productivity. The spreading of the telecommunication means such as internet allow creating a homogeneous global information storage system, that significantly raises the possibility of the information search and mastering. The penetration of informational and innovational technologies into all spheres of our lives, the usage of e-learning created preconditions to establish management systems. The recognition of the importance of intellectual resources in modern world proves the appearance of new management branches, concentrating attention to one subject-knowledge. The management of knowledge unites into one different part of any organization-processes, people, and technology. Knowledge is that basement on which the competitive advantages of the company are being built. According to B. Gates (2000), "the knowledge management-is a very clever term to describe a very simple subject. You manage data, documents and the attempts of the employees. Your goal is to enrich the common work possibilities, including the exchange of thoughts, the usage of successful ideas and the coordination of actions towards the common goal. The management of knowledge must guarantee that the required knowledge will reach certain people at certain time, so that people can take certain actions." Informational society, now already knowledge society tries to learn how to use knowledge in order to achieve interests and manage the streams of information. High schools during the period of industrial society performed the role of preparation centers of the specialists for the economy. Informational society has changed the
status of higher education schools. Knowledge society influenced the creation of new type schools -innovation schools. Nowadays a high school -is a center of science and innovations development, where nonstop learning, or life -long learning is taking place. In high schools the system of professional studies, professional change of qualification and qualification improvement system, orientated to the requirements of all the users is created: it can be an orientation to the country, region, business, and
student. A modern high school must solve the tasks of their region and the country's economy tasks. That is why today it is necessary to speak about a new role of high schools in informational society, which requires a new attitude towards the management of knowledge and the system of knowledge management in higher educational institutions. Knowledge management becomes a part of higher education philosophy. Today this is one of the most promising and quickly developing tendencies, which raise the competitiveness of higher education in this specific market.