The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral on social media and became a pop culture phenomenon, particularly in the United Sates, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event during July-August 2014. In the US, many people participate for the ALS Association, and in the UK, many people participate for the Motor Neurone Disease Association, although some individuals have opted to donate their money from the Ice Bucket Challenge to other organizations.