Vicenti also stressed that would-be exporter should make a firm commitment to export, but focus on one market, rather than trying to sell all over the world. 'You don't succeed in export markets by giving them a couple of hours a week when things are slow at home. You have to put in a lot of time, get out there and meet your customers, and manage your local distributors proactively-if you don't, it's "game over". Eisenhart learned the hard way when they signed the exclusive deal with an agent in the Gulf; at the end of the first year, sales were zero, and the agent had disappeared without trace