The color scheme goes hand-in-hand with this advertisement. The bland and faded colors of the whole ad accentuate the dark, exact color of blood that is spewing out of the phone. When looking at this image, the eye is automatically drawn to the red not only because it is coming from a phone, but also because it is splattering all over the woman’s face causing it to be the center of attention. This pop of color is also due to the absence of brightness to add more of an effect to the cause of car accidents. The color scheme enhances the part of the image that stands out the most, which is the blood that is coming from the earpiece of the phone.
The image of the blood is placed strategically close to the center because it is demonstrating death due to accidents. It is also near the woman’s face because her expression, that shows “shock, terror and sorrow all captured in a single reflex”