There are several promotions techniques used by Zara Company in order to make the event successful. The sales promotion efforts adopted by the company include several schemes launched by the Zara Company as well as the other sponsors of the company. Several discounts vouchers are being distributed for free in order to attract the customers to avail the discounts by visiting the events. Several prices off offers are also launched specifically for the event visitors for the coming 6 months. The distribution of the coupons was also distributed by the newspaper which has become the sponsor of the company by the registration or booking for the regular supply of newspaper? Several schemes related to discounts in the treatment of the breast cancer are offered by the sponsor hospitals and also discounts on the monthly checkups. Several other schemes like special prizes for selected visitors by the way of lucky draws were also launched in order to promote the event. The use of the social media like the face book has also been extensively used to attract large number of visitors and youth (Master man and Wood 2006).