• Must be able to speak, read, write and understand the primary language(s) used in the workplace.
• Requires good communication skills, both verbal and written.
• Determines overall membership programme objectives and initiatives best suited for the hotel.
• Produces and executes budgets and business plans.
• Effectively promotes and positions the brand and the hotel at its desired level.
• Manages and administrates the membership programme.
• Assists the General Manager in achieving the hotel’s business objectives and revenue goals.
• Knowledge of market trends and behavior including political, economical and social issues.
• Ability to lead, to provide guidance and to develop staff.
• Good understanding of marketing and communications.