Talking about Hermes items for pets, they only have couple designs of dog carriers which do
not fulfill customers’ demands. People now spend a lot of money to buy clothes, or accessories for
their pets so Hermes should take some risk to enter more in this market. For example “In the seven
years she’s had her diva dog, Louise has splashed out more than £100,000 on all sorts of extravagant
treats” (Mirror.co.uk, 2011). Pets’ items will be a gold mining market for Hermes in the near future