evelop new and simple products at the most reasonable prices, while the best use of materials. By retailing these products, MUJI is trying to give consumers the opportunity to make choices about their lifestyles and living environments. The simplicity advocated by Muji perfectly meets the needs of this era. ouyang Yingfei, a design critic, once made a very appropriate comment. "From nothing to everything, from everything to nothing. This is the collective personal experience of our generation, who struggled through the nsumer boom and rampant brand names. Once we compose ourselves, we then realise that true simplicity and clean-cut quality are actually very desirable." Less is more. In this sense, MUJI is the best example. MUJI has expanded its product line from the initial dozens to today's over 7,000 items, ranging from toothbrush to automobiles (MUJI March, which jointly developed with Nissan), from food to electrical appliances, from optical shops to the Meal MUJI of restaurant, from actual products the online world and even residential buildings and outdoor camping sites. MUJI has become a complete be a solutions provider. Life from dawn to dusk can about MUJI.