Tesco states that its core purpose is ‘to create value for customers to earn their lifetime
loyalty’. Wide product range and high on-shelf availability across that range are key
enablers of that core purpose. So how do you maintain high availability of so many skus in
so many stores? This question goes to the heart of logistics management for such a vast
organisation. Logistics is about material flow, and about information flow. Let us look at
how Tesco deals with each of these in turn.