Pruned weak-selling products from the product line and relaunched products with weak brand names as products carrying Scott's best known brand names (like Scott, Scotties, Viva, Scot-Towels, and Cottonelle)—reducing the number of brand names from 27 to less than 10.
Repackaged every existing Scott product.
Expanded the product line of the away-from-home group to include cleaning and paper products for workshops, commercial kitchens, and washrooms.
Greatly expanded the line of wet wipe products.
Developed a global strategy to coordinate and extend Scott's presence in foreign markets (the company had operations in 21 countries and sold its products in 80 countries when Dunlap took over as CEO)—became the first international tissue company to have a presence in China, and also entered markets in India and Indonesia.
Launched 107 new-product initiatives in 22 countries during Dunlap's first 12 months, employing the theme of "Scott the World Over. "