With today's increasingly competitive. The competitiveness of each organization. It is a measure of the success of the organization. Any organization has the ability to compete over. Organizations that are more profitable, revenue-generating opportunities. So to be successful in the business. Employer and employee must have a clear understanding of the goals. The vision in the long run. Planned and prepared for problems to occur regularly. And organization are trustworthy or not. Productivity will determine the image of the organization. If the organization is honest and transparent in touch and communicate to customers. Customers also trust in our products and services. Therefore, organizations should have a plan to create long-term customer relationships. The long-term view will show up to maintain the standards of the organization.