In addition, customers play an important role as business assets.
Most of the parties involved in sales, such as the commercial web
sites, retailers and channels, are aware of the need for businesses to
acquire better customer knowledge. But this is easier said than
done since customers’ knowledge is concealed within the customers.
It is available but not accessible, and there is little possibility of
exploring the full volume of data that should be collected for its
potential value. Inefficient utilization renders the data collected
useless, causing databases to become ‘data dumps’ (Keim, Pansea,
Sipsa, & Northb, 2004). Thus, how to effectively process and use
data is a critical issue that calls for new techniques to help analyze,
understand or even visualize the huge amounts of stored data
gathered from business and scientific applications (Liao & Chen,
In addition customers play, an important role as business assets.Most of the parties involved in sales such as, the commercial web.Sites retailers and, channels are aware, of the need for businesses to.Acquire better customer knowledge. But this is easier said than.Done since customers' knowledge is concealed within the customers.It is available but, not accessible and there is little possibility of.Exploring the full volume of data that should be collected for its.Potential value. Inefficient utilization renders the data collected.Useless causing databases, to become 'data dumps' (Keim Pansea,,,, & Sipsa Northb 2004). Thus how to, effectively process and use.Data is a critical issue that calls for new techniques to, help analyzeUnderstand or even visualize the huge amounts of stored data.Gathered from business and scientific applications (Liao, & Chen
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