Few differences were observed between the rank-ordering of the specific ready meals on the weekday and the weekend, as well as between their respective underlying motives. These results were therefore combined and jointly analysed. Since dinner on the weekday was the occasion most often considered during the third ranking step, the results concerning the specific ready meals depicted in Table 2, as well as those introduced hereafter, describe mostly the subjects views regarding the consumption of these products during the week. Of the 30 subjects who underwent the third elicitation step, over 60% elected frozen pizza as their most likely choice for dinner. The chilled noodles and the chilled hotpot were ranked mostly in the third or fourth positions, while the dried pasta occupied almost equally the second, third and fourth positions. The canned soup was mainly either the second or the fifth most likely choice of ready meal.