The second hot item is the self-heating packaging, up till now concentrated around coffee and tea beverage cans and more recently soup, but without doubt we will see it moving to the solid food segment of the on-the-go market. And that brings us to the third hot item in packaging, which of course is the convenience of the on-the-go packaging, a fast growing market segment which spreads wider and wider from ready-to-eat meals and lunch snacks into convenience packaging for outdoor activities.
It is interesting to see all these three topics combined in one innovation. And I must say quite revolutionary and unique.