MSG is used extensively in Japanese cooking, where it is sold under the brand name Ajinomoto, and in Chinese restaurant food. MSG use, however, is not confined to Asian cuisine. Ajinomoto is a very popular seasoning in North America, where it is sold under the brand name Accent. Throughout the food industry, MSG is becoming an increasingly popular way to add flavor to packaged foods such as soups, sauces, seasonings, and instant snacks.