Continued globalization has made it challenging for anyone to avoid global
dynamics in today's workplace. According to Marquardt and Berger (2000), we have
entered the global age; "we are more and more working for global organizations.
Globalization has caused a converging of economic and social forces, of interest and
commitments, of values and tastes, of challenges and opportunities" (p. 3). Leaders must
have an awareness of and be effective in not only their own culture, but other cultures as
well, and must know how to perform in ways that will be advantageous to themselves and
to those affected by them. The GLOBE scholars stated that due to the increased
globalization of business, "at the present time there is a greater need for effective
international and cross-cultural communication, collaboration, and cooperation, not only
for the effective practice of management but also for the betterment of the human
condition" (Dorfman, et al., 2004, p. 4). This study investigated the strategy, objectives, practice methods, and outcomes of multinational managers in the service industry of Asia
who have used self-leadership to navigate the challenges of globalization.