Traditional in-person focus groups 84
Traditional in-person, in-depth interviews (IDIs) 62
Telephone IDIs 48
Ethnography 43
In-store observation 37
Bulletin Board Studies 28
Chat-based online focus groups 25
Online focus groups with webcams 23
Interviews/focus groups using online communities 22
Blog monitoring 19
Mobile (e.g., diaries, images, video) 17
Telephone focus groups 16
Marketing Research Online Communities (MROCs) 16
Online IDIs with webcams 15
Chat-based IDIs 15
Other qualitative method