When I see this common pattern, I have often suggested that the measures in
that organization should be better aligned with the goals I am hearing. Frequently
in these cases, the measures being reported are functional department
measures rather than product measures.
What you measure drives what you focus on in your organization.
If an organization has this product perspective as a goal, they need to align
measures correspondingly. As an example, one of the best measures of product
functionality is tests passed versus tests planned (this is a common Agile