Your final performance will be measured based upon how well you manage the Division during this second year. The Balanced Scorecard is the key indicator of your performance. Spend your money wisely and maximize your performance.
In this quarter, there are two new decisions that you face:
You can invest in research and development on new brand features. These new features are highly desired by one or more segments and can greatly expand your market demand.
You will now be able to advertise in regional media. These media are more effective in reaching your target audience. They are also more expensive, but if you have two or more sales offices in a region, they can be very economical.
Keep in mind that quarter 5 is a slower quarter than 4 due to a seasonal downturn in the economy.