Which of the following is NOT a benefit of selling accessories?
1. Accessories produce incremental sales income
2. Accessories generate higher gross profit than vehicle sales
3. Accessories add value for the customer
4. Accessorization and personalization help motivate vehicle sales
2. Customers are most likely to appreciate the value of an accessory if ________________.
1. The price is printed on the Monroney label
2. The dealer installed price is the same as the PPO price
3. It is an obvious fit for their stated interests and needs
4. It can be financed along with the vehicle purchase