Dell's approach is worth studying. Companies that want to import their business model as-is are following a natural instinct: they believe they will succeed by continuing to do what they do well. In theory, the company's value chain, core capabilities, and values would all come along in a type of palletized, business-in-a-box. Managers would simply adjust downward to satisfy local requirements.
Alternatively, companies that invest in a new business model for China are responding to what they see as unique conditions. They often arrive at an initial arrangement that's very different from their traditional one. Once again, managers intend to incorporate their best capabilities whenever such standardisation would not diminish the custom model for China.