As people embrace consumerism, expectations about transportation change. Personal mobility is a
prime component of consumer life in developed countries. The model of personal car ownership
and leisure travel has now been passed on to developing countries and has become the
aspirational model for developing countries’s emerging consumer class.
In Malaysia, a family without a car is a rarity. Even students of driving age from middle and upper
middle class families have their own cars to travel from their residents to colleges or universities.