Portfolio diversification does affect investors’ views of risk. A stock’s stand-alone risk as measured by its σ or CV, may be important to an undiversified investor, but it is not relevant to a well-diversified investor. A rational, risk-averse investor is more interested in the impact that the stock has on the riskiness of his or her portfolio than on the stock’s stand-alone risk. Stand-alone risk is composed of diversifiable risk, which can be eliminated by holding the stock in a well-diversified portfolio, and the risk that remains is called market risk because it is present even when the entire market portfolio is held.