The focus of this study is to discover the use, purpose, importance and problems faced by the
library and information professionals in Bangladesh in marketing through social media. For this study
public universities (17), private universities (24) and special (5) libraries in Bangladesh were selected as a
research sample. The findings of this paper showed that most of the libraries use Facebook and LinkedIn
for marketing of library and information services. Most of the libraries use social media for marketing
library product and services, for sharing library news and events, video conferencing, advertisement,
and research purpose. An online version of the questionnaire was distributed in the respective libraries
in Bangladesh. Library professionals also provided necessary suggestions and opinions about ways of
enhancing library services through using social media.
The focus of this study is to discover the use, purpose, importance and problems faced by thelibrary and information professionals in Bangladesh in marketing through social media. For this studypublic universities (17), private universities (24) and special (5) libraries in Bangladesh were selected as aresearch sample. The findings of this paper showed that most of the libraries use Facebook and LinkedInfor marketing of library and information services. Most of the libraries use social media for marketinglibrary product and services, for sharing library news and events, video conferencing, advertisement,and research purpose. An online version of the questionnaire was distributed in the respective librariesin Bangladesh. Library professionals also provided necessary suggestions and opinions about ways ofenhancing library services through using social media.
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