Sales weaknesses are aspects of your company's products and services that pale in comparison to the competition. These may be the exact opposite of the strengths in the sense that perhaps your competition is offering a better price point, better quality products or a better warranty or customer guarantee. Identifying these weaknesses helps a sales manager evaluate if there are things about a company's sales approach that need to change. This doesn't always mean that the price point needs to be adjusted; it could mean talking more about the selling points, training salespeople to be more welcoming and encouraging to employees or better targeting your marketing strategies.