Daniel Loeb’s insistence that Yahoo’s best bet was to find a way to monetize its visitor traffic indicated that he wanted Yahoo to morph into a media company. Given Mayer’s technology background and experience at Google, would this morphing play to her strengths? The growing markets were Asia and Africa, regions where Yahoo had only a weak presence. Should Yahoo acquire companies to benefit from growth in these markets? In addition, the Internet was moving to a mobile platform where Yahoo had only a marginal pres- ence. While the mobile platform was showing tremen- dous growth (albeit from a small base), it was not clear whether it would support traditional revenue sources. Management faced these issues prior to meeting with the company’s board in Septembe