I own both Hakuhodo and Tom Ford brushes, and I generally prefer my Tom Ford face brushes over the Hakuhodo ones, since they are a bit more dense. However, Tom Ford only has a few face brushes in his line, so if you're looking for a particular shape, you may want to buy Hakuhodo. I wanted some pointed highlight and blush brushes, which Tom Ford doesn't make, so I bought Hakuhodo for those. For eye brushes, Tom Ford and Hakuhodo J series are incredibly similar, but Hakuhodo is much cheaper, so I would buy those.